We founded On 3 because we recognized a gap in the market for authentic, high-quality automotive content that truly connects with car lovers. Too often, this world is portrayed without the soul and dedication that make it special. Our mission is to change that—one stunning photo, cinematic video, and meaningful collaboration at a time.

Through platforms like Instagram, TikTok, and YouTube, we showcase not just cars, but the people and stories behind them. Whether it’s a meticulously crafted build, a grassroots event, or a glimpse into the lifestyle of the automotive community, we bring it to life with creativity and care. Our content doesn’t just capture moments—it celebrates a way of life.

As a team, we thrive on collaboration—both within our group and with like-minded brands, creators, and enthusiasts. Together, we aim to push boundaries and set new standards in automotive media. We believe in staying true to the culture, engaging with the community, and continually evolving to better serve the audience we love.